In Between, The Blue Horizon lies a Seaside Castle.

Emperor Group approached us to develop a corporate identity and branding for their newest luxury property development in Tai Lam. The agency's task was to create an identity that would fit into their existing Castle series and produce advertising assets for promotions.

Seaside Castle, the newest property development by Emperor Group, boasts luxurious territory houses with semi-private beach villas. Nestled in a sheltered bay in Tuen Mun, Seaside Castle exudes tropical luxury with spectacular vistas of lush scenery and azure ocean views from every vantage point. The property is located in Tuen Mun Country Park, surrounded by unique landmarks, tasteful living facilities, and internationally renowned private education institutions.

Our inspiration for this project was the vast horizon and blue waters. Water elements are consistently used in the execution to create emphasis in both visual and tactile deliverables. The colour blue, dominantly used in this project with different hues as an expression of Seaside Castle. Such as "The Timeless Blue, The Boundless Blue, The Noble Blue, The Exquisite Blue, The Delicate Blue, and The Indulging Blue".

We created Seaside Castle's corporate identity, concept book, showcase website & video.