We have taken full responsibility for Tahoe Life brand launch to the market. An array of integrated marketing communications encompassing various media vehicles has been carried out, from pre-buzz to microfilm production to out-of-home advertising to grand launch, we have been putting much effort to support our client. A core message of “pursuing your brilliant future from aspiration to destination” is brought to the public, to echo the positioning of Tahoe Life as your best partner to craft your brilliant future.